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As part of its ongoing mission to be the global voice of magnesium, the International Magnesium Association (IMA) has created the graphically rich and vividly descriptive Mg Showcase, a new quarterly online publication that will be used to inform others about the value that magnesium brings to various market applications. Mg Showcase clearly illustrates magnesium's superior material attributes, performance, and design advantages.
March 2008 Issue #4: Racing to the Finish with Magnesium
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Magnesium alloy is becoming an essential material in today's racing bicycle components offering excellent durability, weight, and strength advantages. The winning combination of magnesium's high-strength and lower weight gives the rider a competitive edge. Be it bicycle frames, rims, crank, fork, or pedals, magnesium's light weight and vibration dampening characteristics maximixe the bike's performance. In this issue, see examples and explanations of magnesium's role in setting new performance standards for racing bicycle design.
Past Issues
December 2007 Issue #3: Magnesium Sets a New Protection Standard:
Durability, Strength, and Cutting-Edge Style
A new era of magnesium-alloy-encased computer notebooks emphasizes lightness and toughness to support and protect the hottest technology contained within. Millions of notebook cases are being manufactured at a breakneck pace to satisfy continued demand for various notebook applications including business, industrial, public safety, military, gaming, and personal use. See how magnesium helps to deliver a superior product that capitalizes on magnesium's light weight, durability, and recyclability.
October 2007 Issue #2: Sculpting Magnesium: A Masterpiece in Furniture Design
See how magnesium's use in the automotive industry inspired a new, first-of-its-kind application. Lightweight, high-tech magnesium has crossed over from the purely industrial- and mechanical-type applications into the high visibility world of furniture design. See the world's first magnesium-framed chair, the Go Chair design, from conception to production. Its design blends science and nature, taking full advantage of magnesium's light weight and high strength-to-weight ratio. Once again, magnesium proves its versatility, meeting both the automotive and furniture industries' precision manufacturing requirements with simultaneous strength and style, further inspiring the unlimited and diverse design potential of magnesium.
May 2007 Premier Issue: Magnesium Fosters Rebirth of an Automotive Engine
Offering testimony to magnesium's significant role in the automotive industry, the premier issue highlights the R6 composite magnesium-aluminum alloy engine developed by Bavarian Motor Works' (BMW) Landshut, Germany plant in June 2004. Touted as the world's lightest 3.0 liter in-line six-cylinder gasoline engine, this issue emphasizes how weight reduction was the most important aspect of choosing magnesium for the engine's design resulting in significant weight savings while increasing power performance and fuel efficiency.
Inside Mg Showcase
Within each issue, magnesium's tangible difference will be featured with application examples highlighting its strength, durability, light weight, cost-savings, and recyclability, as well as the production processes required to produce the end-product. The Mg Showcase is organized in a fashion that makes it convenient for anyone to find information, giving the reader the option to read the story thoroughly or skim for facts, as well as a printer-friendly version for obtaining a copy of the story for perusing at a later date.
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Adding visual clarity and dimension, a scattering of full-color photos, illustrations, and accompanying descriptive captions depicting the engine, its production, and specific component parts further assist the reader with understanding magnesium's role in the engine's successful journey from design concept to product completion. |
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| Personal Interviews: |
In addition to clearly written content that was crafted from personal interviews, the Showcase comes complete with accompanying comments from BMW corporate management. |
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| Quick Reference: |
A Fast Facts section rounds out the issue by providing easy reference to particular magnesium facts cited throughout the issue. |
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| Side Bar: |
As an interesting related story, a sidebar explains how BMW's Landshut's light metal foundry is able to recycle a significant portion of its magnesium requirement not only with its own in-house facility, but also with the help of two external recycling partners. |
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